Hippo Hardware has carried these signs since 1976. The most striking part of the display is the crowned and toga-ed hippos on pedestals adorning the six curbside columns. Hippo Hardware is on the corner of SE 11th and Burnside.
i discovered this page while looking for an image of the portland storage co. sign. [one of my favorite biking moments is when that sign comes into view while i'm riding down 11th ave]. thank you so much for documenting these visual moments that i only have documented in memory! www.frantelope.wordpress.com
I think that Hippo moved to this building in the 1990s. Previously they were on SE 12th at Ash in an equally seedy building. They may have moved some signs, but the painting on the posts is, I believe, from the 1990s.
Commercial buildings at one time were often the canvases for painted advertising signs. Unlike today's stick-on mega-posters advertising beer and soft drinks and mobile phones and cigarettes, a hundred years ago buildings were as likely to advertise their own business as they were commercial products like Coca-Cola and Dutch Boy Paints. Portland, Oregon, has a dwindling collection of buildings with faded lead-paint-on-brick advertising, sometimes called "ghost signs." One once-rich source, the former "Northwest Industrial Triangle," has undergone a dramatic revitalization and is now known as the Pearl District. This means many of its old buildings with ads have fallen to redevelopment, buildings have been cleaned up and the ads removed, or, in a few cases, the ads have been the victims of graffiti damage.
Many buildings are clustered around the Thirteenth Avenue Historic District but these are posted in no geographically coherent pattern. Use my map below to orient yourself and take a little walking tour.
My original intent with this blog was to cover only the Pearl district, an area I had taken pictures of in 1996-97 and could compare then and now. I've since expanded to other areas of central Portland. I plan to eventually cover these geographic areas: - Pearl District (done) - Northwest (west of I-405) (done) - Old Town/Chinatown (done) - Downtown (done) - Southeast (done) - Northeast (done) - North (done)
Unless otherwise noted, all photos are mine and cannot be used without permission.
2 comments:
i discovered this page while looking for an image of the portland storage co. sign. [one of my favorite biking moments is when that sign comes into view while i'm riding down 11th ave]. thank you so much for documenting these visual moments that i only have documented in memory!
www.frantelope.wordpress.com
I think that Hippo moved to this building in the 1990s. Previously they were on SE 12th at Ash in an equally seedy building. They may have moved some signs, but the painting on the posts is, I believe, from the 1990s.
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