As with my previous Merchants Shippers Association post, the East-facing side of the same building advertised "The Beaver" apartments and its "newly furnished" rooms. "Electric Lights, Hot Water & All Modern Conveniences." "Rooms 50c, 75c & $1.00." You can't find a deal like that any more.
The sign was actually on the building adjacent to The Beaver Apartments, which occupied the East side of the block at NW 12th and Marshall. The Beaver Apartments building was demolished long before the sign was.