Fine Arts Building, 1906
This wall is rich in old ghost signs. The most obvious, and probably the latest painted, is "L.D. Heater Music Co., Wholesale and Retail." L.D. Heater was the first large distributor to handle electric bass guitars in the late 1940s and early 1950s.
The L.D. Heater ad covers two earlier ads, both still partially visible. The top one advertised "Portland Business College." Below that was "Lewis-Stenger Barber's Supply Co."
Below all that is a very faded "Pepsi-Cola" sign in the shape of a bottle cap. This Pepsi logo dates from roughly the 1950s. The Pepsi sign is painted on top of another sign, totally unreadable now.
This wall directly faces the "Governor Hotel" sign from my previous post. You can see it while waiting for the streetcar at SW 10th between Morrison and Alder.