Monday, April 7, 2008

L.D. Heater Music Co., Part 1

Fine Arts Building, 1906

This wall is rich in old ghost signs. The most obvious, and probably the latest painted, is "L.D. Heater Music Co., Wholesale and Retail." L.D. Heater was the first large distributor to handle electric bass guitars in the late 1940s and early 1950s.

The L.D. Heater ad covers two earlier ads, both still partially visible. The top one advertised "Portland Business College." Below that was "Lewis-Stenger Barber's Supply Co."

Below all that is a very faded "Pepsi-Cola" sign in the shape of a bottle cap. This Pepsi logo dates from roughly the 1950s. The Pepsi sign is painted on top of another sign, totally unreadable now.

This wall directly faces the "Governor Hotel" sign from my previous post. You can see it while waiting for the streetcar at SW 10th between Morrison and Alder.

2007:

3 comments:

Anonymous said...

I have a Mason type Jar , Ball Mason with a old sticker attached to it, advertising Lewis Stenger barber shop co. Portland.
Print a Little broke up but seems he was selling Pine Tar inside Mason Jars. Jar is Aqua and made by a semi-atomatic machine, wich was used to make only wide mouth jars. Late 1800's and early 1900's. Ground top

Anonymous said...

" L.D. Heater was the first large distributor to handle electric bass guitars in the late 1940s and early 1950s."

Wrong. LD Heater was actually located on Hall blvd in Beaverton. They were the any US importer for Lyle guitars and basses. The first production eletric bass was not invented untill the late 50's.

Anonymous said...

L.D. Heater was originally located on Morrison and 10th. They then moved to N.E. Erving then finally relocated to Beaverton