Originally opened as the Seward Hotel in 1909, and renamed Governor Hotel in 1932, the building still has a small slice of its original painted sign showing on the SW Alder side between 10th and 11th.
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Introduction
Commercial buildings at one time were often the canvases for painted advertising signs. Unlike today's stick-on mega-posters advertising beer and soft drinks and mobile phones and cigarettes, a hundred years ago buildings were as likely to advertise their own business as they were commercial products like Coca-Cola and Dutch Boy Paints. Portland, Oregon, has a dwindling collection of buildings with faded lead-paint-on-brick advertising, sometimes called "ghost signs." One once-rich source, the former "Northwest Industrial Triangle," has undergone a dramatic revitalization and is now known as the Pearl District. This means many of its old buildings with ads have fallen to redevelopment, buildings have been cleaned up and the ads removed, or, in a few cases, the ads have been the victims of graffiti damage.
Many buildings are clustered around the Thirteenth Avenue Historic District but these are posted in no geographically coherent pattern. Use my map below to orient yourself and take a little walking tour.
My original intent with this blog was to cover only the Pearl district, an area I had taken pictures of in 1996-97 and could compare then and now. I've since expanded to other areas of central Portland. I plan to eventually cover these geographic areas:
- Pearl District (done)
- Northwest (west of I-405) (done)
- Old Town/Chinatown (done)
- Downtown (done)
- Southeast (done)
- Northeast (done)
- North (done)
Unless otherwise noted, all photos are mine and cannot be used without permission.
email me
Many buildings are clustered around the Thirteenth Avenue Historic District but these are posted in no geographically coherent pattern. Use my map below to orient yourself and take a little walking tour.
My original intent with this blog was to cover only the Pearl district, an area I had taken pictures of in 1996-97 and could compare then and now. I've since expanded to other areas of central Portland. I plan to eventually cover these geographic areas:
- Pearl District (done)
- Northwest (west of I-405) (done)
- Old Town/Chinatown (done)
- Downtown (done)
- Southeast (done)
- Northeast (done)
- North (done)
Unless otherwise noted, all photos are mine and cannot be used without permission.
email me
Area / Status
- Downtown (66)
- North (17)
- Northeast (18)
- Northwest (20)
- Old Town/Chinatown (42)
- Pearl District (79)
- Skidmore/Old Town Historic District (17)
- Southeast (64)
- X - extinct (67)
Locations Mapped
Ghost Signs
Other Links
- Vintage Portland
- Understanding Judge Parker
- PDX by Night
- Cafe Unknown
- Lost Oregon
- Vintage Seattle
- The ZehnKatzen Times
- Portland (OR) Daily Photo
- Nutmegger Workshop
- Mid-Century Modern League
- portland ground
- pdxhistory.com
- Up from the Deep (The Hotel Project)
- Vertigo: Then and Now
- California Rails From Above the Air
- Photos of the Forgotten
- Nike Missile Sites of the Bay Area
- Forgotten NY
- Ephemeral New York
- The Industrial Edges of New York City
- City Noise
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