This was probably quite a sign back in its day. The paint is now so faded that from the street you can barely tell there was an ad there at all. Admittedly not the greatest photos or angles, the 1994 photos show quite a bit more detail than is visible now. There probably won't be anything left 14 years from now.
The Haseltine Building was constructed as a mercantile building by James E. Haseltine, a wholesaler of various goods including hardware, hardwoods and wagon-making materials. You can see what remains of the sign from the corner of SW 3rd and Ash, or for a more complete view, go to the top of the Embassy Suites parking structure at SW 3rd and Pine.
1994:
2008:
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